Meet Jo

I AM THE TRIFECTA:

Problem Finder
Solution Facilitator
Mass Communicator

As a storyteller and experiential marketing maven, I’ve lent twenty years of experience building sales and customer engagement programs in professional sports, media, real estate, concert and lifestyle tours.

My notable brand experience includes PGA Tour, NFL, MLB, Beyoncé, Jack Johnson, CBS Radio, Emmis Communications, XM Satellite Radio, Maker Faire, Make: magazine, The Austonian, Kelleher International, The Emerald Cup, and Cannabis Club TV.

I created Casually Baked, a lifestyle and media brand focused on cannabis for wellness edutainment. Founded in 2015 to showcase the responsible side of cannabis and its enhancement of everyday experiences, I engage an active audience from cannabis newbies to veterans looking for targeted information and healthy living options.

With 250+ episodes of Casually Baked, the potcast, I’m walking the walk and sharing the modern cannabis culture with avid followers while collaborating with industry leaders across North America.

I’m also the founder of MJ Skin, LLCOur first product, MJ Relief, is a labor of love formulated with my cannabis soul sister, Dr. Monica Vialpando, a pharmaceutical development scientist with expertise in drug product formulation. Dr. V is also the founder and CEO of Via Innovations, a fit for purpose cannabis product development company.

Who is Johanna Nuding?

Notable Brand Experience

Johanna Brand Experience

Rave Reviews

You are an ace communicator.

“I am so glad you were able to come on Saturday. It was great to have you. I loved your comments and your insights and knowledge. You are an ace communicator - I was not at all surprised to hear your background after I saw the excellent materials you prepared. Really good for someone who wants to learn about conscious consumption. I love the work you are doing and hope that you prosper.” — Sandy S.

Confident and Creative

"Johanna has a gift for a common sense approach to achieve highly creative ideas. She is experienced and thusly, is unencumbered by uncertainty. Ever confident and creative, her pragmatism in execution is the perfect complement to achieving outstanding results. Over the course of our interaction, I saw her lead the design and implementation of multiple websites, determine the strategic direction of all marketing and media plans, program multiple high-profile, well-attended events, create a system for welcoming high-wealth residents to their new home, plan and review two in-depth publications which highlight the lifestyle and curated artwork housed in The Austonian, among many other daily accomplishments. All completed with a sense of humor and goodwill." -Patricia Buchholtz, lookthinkmake: brand communication - Founding Partner

We are the better for having a relationship with you!

"All the best to you! Oh, to be your age and have the desire and freedom to pursue your dreams! Thank you for all that you have done – we are the better for having a relationship with you!" -David Mahn, Benchmark Development - Vice President

I've heard nothing but positive comments.

"Thank you for helping us wrap up this ticketing project for the remainder of Beyonce's European tour.  I've heard nothing but positive comments about you and the success of this effort to get fans their tickets." -Christopher Obal, TurnUP Group - Partner

Thank you for doing what you do.

“It was nice meeting you at PM18! I just wanted to thank you again for taking the time to talk to me about cannabis and my mental health. I have listened to a handful of your podcasts now and can’t wait to hear the rest. I did a lot of thinking after our conversation and made an appointment to talk to a doctor about getting a medical marijuana card at the end of August. In the meantime I followed the links in your show notes and bought the materials to make my own CBD Oil. Thank you for doing what you do and being who you are!” — Curtis P.

An articulate and reasonable voice.

“So I gave my doctor/surgeon a copy of Pineapple magazine a few weeks ago, and he had a chance to discuss it with me yesterday. He mentioned your article “Most Important Meeting of the Day” in particular. He said it really challenged his ideas about cannabis. But in a good way. He has always been holding a somewhat negative view of MJ, but after reading your article, he said he had to re-think his philosophy. He said he had thought that smokers were all potheads and wouldn’t have anything to say other than some stoner babble. But when he read your article he was somewhat startled to read such an articulate and reasonable voice informing him how natural it could all be. He could now see that there was no further reason to denigrate or fear cannabis as harmful. So congrats on that. My doctor is an incredibly intelligent and talented surgeon and for him to mention this to me was a statement to your talents and a verification of your mission meeting your goals. High fives all around!” — Neil C.

You've inspired me.

“As an Internet professional (who is still 1/2 in the canna-closet) in Massachusetts, I’m so happy to have found your podcast and resources. You’ve inspired me to try infusing oil again (after a bad experience) and be more scientific and methodical about understanding my own consumption to help manage my anxiety and depression. I am most of my girlfriends’ go-to for green questions so I look forward to puff-puff passing on more of your information to the folks that are starved for concise, accurate and high-quality information.” — T.A.

Jo GETS it.

“Jo GETS it. You want to be casually baked without compromising professionalism. You want to get more connected to the world around you- not less. I’m late to the party, in cannabis terms. Athlete, Professional, Mindful Seeker - just getting started with cannabis as a lifestyle tool to stay present, avoid prescriptions, and live as fully as possible. Jo and Casually Baked are my guidelines for how to navigate this new terrain and max my performance and enjoyment of every area of my life. And you must tune into Jo’s ‘PotCast.’ She cracks me up!” — A. Black

I have a lot more courage now.

“Beautiful, beautiful job on the potcast addressing my concerns. It felt like coming back home to the mysteries and wonder of the plant I fell in love with so many years ago. So many things you all talked about struck me in that spot of Intuition and said “yes!” to my spirit. I have a lot more peace about the process and am looking forward to re-starting this journey when my medical card arrives. Thanks for being a companion on this journey. It is not a good one to travel alone. So I have a lot more courage now. Many thanks!!” — Marc

You're killing it!

“Potcast 39 is tremendous. I listened to it twice and shared it with my very conservative, cannabis-skeptic mother. You’re killing it!” — Chris

Thank you so much!

“Jo, thank you so much for your info and prompt responses. You have made learning about DIY oil making and cannabis fun and interesting even for a non-smoker. I do like the Firefly2; I sleep like a baby now!!” — Rose